What we do

With experience working within the clinical research and pharma industries, both in-house and as external consultants, we understand the challenges that clinical trial recruitment can bring from a communications perspective.

We have a clear understanding of ethics, the marketplace and issues faced by clients when it comes to clinical trial recruitment, be it volunteer, patient or GPs. We know what works, what is compliant with regulations and how to get the results you desire quickly.

We dedicate time to understand your objectives and analyse the target audiences needed for each individual clinical trial. We have significant experience in helping companies to recruit for clinical trials that require a very specific profile when it comes to participants. We have developed clinical trial recruitment strategies for hundreds of trials looking into a whole range of conditions including; COPD, Sickle Cell Anemia, Crohn’s and Psoriasis. We have also developed strategies focusing on BAME patient and volunteer recruitment.

We guide you through the maze of communication options, keeping it simple. We have created a process which ultimately ensures you are spending money wisely when it comes to marketing clinical trials and will get the numbers you require.

Marketing strategy

Marketing strategy

We are a clinical trials marketing agency, we understand the complete process, be it FIM, Phase 1 or Phase 2 trials, we have experience of all types of these studies. The majority of our clients work with us from a strategic level down. We work alongside them to put their overall clinical trial recruitment strategies in place and tailor for each individual clinical trial.

Perfectly placed to take a look at the bigger picture, AWARD provides sound, actionable advice on how to maximise your marketing spend across the full marketing mix in order to get the right volunteers and patients on board quickly for your medical trials.


Creative services

AWARD’s talented team can provide conceptual creative and graphic design for all on and offline activity making sure your marketing messaging is out there in all the relevant channels, it’s convincing and it stands out from the crowd.

Our experience within the highly regulated clinical trials industry, means we understand issues around compliance and what will be approved by Medical Ethics, unlike ‘general’ agencies.

We have years of experience of producing ‘creative ethics packs’ / brand guidelines that mean that you will have material ‘good to go’. It won’t be held up with Ethics. When a study gets approval we can all hit the ground running and reach the right clinical trial participants effectively.



From creating hardworking clinical trial websites to the planning, set up and management of your social media channels we can help to formulate and implement digital marketing activity that works in tandem with the other elements of your marketing plan, to give you the best possible results.

We are specialists in online advertising for clinical trials, be it Facebook or Google paid campaigns, we know what works for each trial’s specific target audience.

We can also create communities who are interested in taking part in clinical trials. Be it BAME recruitment or a specific condition like COPD – we can reach and engage with them.

media planning and buying

Media planning and buying

AWARD can provide tailored advice for on and offline clinical trial recruitment campaigns. Our long-standing relationships with the relevant media owners ensures we can book for our clients with confidence and at the best possible rate. We are constantly reviewing the ever-changing media landscape, identifying new ways to reach your clinical trial volunteers or maximising on the more traditional – whatever works for you to reach the right audience.

Keeping you up to date

With effective clinical trial recruitment communications in place, you can be assured you will reach the right people effectively however specific the audience, which will ultimately save you both budget and time.

We monitor and report on all integrated activity, both online and offline within all our campaigns – so our clients are kept up to date and know exactly how their study is recruiting on a week by week basis.

Who we do it for

With extensive experience in the clinical trial recruitment sector and pharma industry, we have and continue to work with some of the biggest names in drug development. Our works spans from CRO’s and Pharma working in FIM, Phase I to Phase II clinical trials through to high street pharmacies.

Our work

Our talented team of designers and copywriters has an enviable reputation for creativity that is powerful and effective.

We understand compliance and the regulations around your industry. We are specialists not generalists. Ultimately we work with you to recruit the right volunteers and patients for your clinical trials through effective marketing communications.

Our work spans from TV ads to digital campaigns to websites to billboards. We’ve tried to show a small selection here, but if you’d like to see further examples then please don’t hesitate to get in touch.

Meet the team



MD & Client Services

The team is led by Ann Ward who is a dedicated specialist in clinical trials marketing.  She has spent over 25 years working in the clinical research and pharma / biotech arena.

With unrivalled experience of volunteer, patient and GP recruitment and retention, Ann has managed highly successful campaigns for some of the UK’s leading companies in this sector, both in-house and more latterly as MD of AWARD.

Ann has worked with names including Medeval (both before and after they were acquired by leading CRO ICON Plc), Astra Zeneca CPU in Alderley Park and the QMC in Nottingham for many years. She also set up the in-house marketing function for Synexus in anticipation of its global expansion.



Account Manager

Michelle has many years’ experience working with clinical research, pharma and biotech clients and is well versed in the ethical and legal complexities of the sector.

She has a specialism in on and offline media planning and buying and this, combined with an excellent understanding of the marketing mix and ability to cut through the clutter makes her an invaluable asset in planning, implementing and measuring recruitment campaigns.



Business Development

With a background in event organisation, Michele has some 20 years’ experience in the clinical research sector where she started her career as a clinical research centre manager.

She has also spent time running a GP liaison team for a global clinical research company and is very experienced working with project / feasibility teams. Naturally positive and outgoing, Michele is putting her sector experience to good use in a business development role for AWARD.



Admin Manager

With incredible attention to detail, Heather is our stats queen. Extremely nifty with a spreadsheet, she’s great at pulling results and analysis together and keeping things running smoothly.

Heather has an invaluable contacts book from her background in print and publishing and can source just about anything. In fact, we think every office needs a Heather!



Copywriting & Content Development

An experienced writer with her finger on the pulse, Caroline leads copywriting and content development for AWARD.

With a background in PR, she’s full of creative ideas and whether it’s a client newsletter or a white paper, she’s great at spotting an angle and delivering engaging content and copy each and every time.



Strategy & Planning

A creative, strategic marketer with an eye on the bigger picture as well as the detail, Catherine developed her skills working on strategy and client services for some of the North West’s leading advertising and design agencies.

She has an excellent understanding of all things digital and her multi-channel experience helps create a well-rounded AWARD team.



Head Creative

A graduate of the Glasgow School of Art, Emma has over 14 years’ experience in design and advertising, working for clients across a diverse range of sectors.

With a strong background in graphic design and branding and an excellent understanding of the pharma sector, our clients are consistently delighted by her ability to produce great-looking creative that delivers results.


I worked with AWARD for a number of years as Director of Volunteer Management at Quotient Clinical.  Initially contracted to support with the refreshing of the volunteer-facing website, AWARD proved themselves capable of so much more than this.

They were able to increase our website traffic, and the number of volunteers contacting us and joining our panel very significantly, and worked closely with us to help us achieve the results we needed. With AWARD, we developed a highly targeted and very successful social media strategy and increased the returns on our advertising dramatically.

In addition to this, working with AWARD was a genuine pleasure. Proactive, supportive and very responsive, they not only know their stuff – and their customers – in huge detail, they’re also great fun to work with.  Great results and a strong working relationship with a partner you can rely on.

Dr Rachel Bacon

I have worked with Ann and her team for nearly 20 years.  Firstly in Pharma and latterly in Beauty and Cosmetics.

AWARD have supported me on recruitment campaigns to build volunteer panels. With a clear customer focused approach, Ann and her team are keen to deliver not just numbers but to ensure they understand the end to end process and that the numbers convert to active volunteers. Ann has a knack of making the complex simple. Always positive, patient, open minded and creative her team have built up a good level of media networks to support her work.  This in turn has ensured cost effect support and delivery. In other words ‘Recruitment Made Simple’.

AWARD have been vital to the success of product development in the companies I have worked for.

Stephanie Wainwright, Volunteer Panel Manager

I am delighted with the service we receive from AWARD who set up our GP Network for us.

Ann and Michelle are incredibly professional, easy to work with and their in-depth knowledge of the clinical trials and Ethics process makes it so easy to work with them.

Results driven, knowledgeable and proactive, nothing is too much trouble for them and it feels like Ann and Michelle are part of our team

Senior Volunteer Recruitment Manager

If you are looking to work with a superb partner who focuses on the whole process and not just the ad-hoc ad campaigns, then I would highly recommend Ann and her team who quite literally transformed the PRR team at ICON, and has great experience with the likes of AZ, Synexus, Quotient, Covance and more.

It really doesn’t feel like an agency – very much working together to achieve shared goals. I suspect some will have difficulty in believing this relationship until they’ve tried it. AWARD can help with anything from six figure ad campaigns to pens.

Tom Hoggan, Senior Feasibility and Strategy Leader

Get in touch

We're always happy to chat

Drop us a line using the form on the right or give us a ring if you’d like an informal chat about your marketing requirements.


    07800 554312