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Category Archives: Marketing

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New drugs to treat Covid launched in UK

Clinical trials, Digital marketing, Marketing, Social media, Volunteer reruitmentBy Ann WardFebruary 21, 2022

Almost two years on from the start of the pandemic here in the UK, Covid-19 patients are today being offered drugs on the NHS to treat the virus. This in itself is a remarkable achievement, when drug development can take considerably longer than this. Work in medical research never stops, with continuous results and findings.…

How to target BAME groups for diversity in your volunteer panel

Clinical trials, Marketing, Volunteer reruitmentBy Ann WardMarch 22, 2021

Last year AWARD Marketing was brought in by a large UK high street pharmacy, health and beauty retailer to help with a communications strategy to address a very specific volunteer recruitment challenge. The retailer was looking to recruit volunteers to its home testing panel for a number of its own brand beauty and skincare products,…

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