Last year AWARD Marketing was brought in by a large UK high street pharmacy, health and beauty retailer to help with a communications strategy to address a very specific volunteer recruitment challenge. The retailer was looking to recruit volunteers to its home testing panel for a number of its own brand beauty and skincare products,…Details
Everyone’s talking about clinical trials – our director Ann Ward tells us that everyone’s ears prick up now.
I’ve worked in marketing and communications for clinical trials and volunteer recruitment for well over 20 years now. It may not have been a regular topic for dinner party conversations, as let’s face it, most people have not really given it much thought until now. I left the conversations at “I work in marketing”…Details